“…this deadly form of promotion…”

In the course of arguing in favour of the latest batch of restrictions to the sale of tobacco David Hill pointed out the dangerous nature of colourful advertising.

“Make no mistake: a cigarette pack is more than just a harmless container. As other forms of tobacco advertising have been banned, cigarette packaging has become the industry’s primary vehicle for appealing to potential smokers, particularly our children. Through the clever application of colour, illustration and design, companies are able to create a point of difference for their carcinogenic products.

The proposed plain packaging legislation will end this deadly form of promotion and make significant inroads into reducing rates of smoking initiation and consumption, thereby saving some of the 15,000-plus lives lost in Australia every year to tobacco.”

So, to recap, the argument is: by creating symbolic differences, cleverly, between cigarettes, tobacco companies are killing people.

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